Portuguese design brand for women fashion and home products is looking for partners for commercial agency and distribution services agreements in European countries

OFFER from Portugal, reference: BOPT20180604001, valid from 13-07-2018 untill 04-08-2020

Business
  • Start date:
    13 juli 2018
  • End date:
    4 augustus 2020 (Gisteren)
  • Summary:
    Portuguese design brand for women fashion and home products located in near Lisbon, is looking for new agents and distributors.The company develops exclusive fashion and home products, using only natural fabrics, with high quality, targeting the medium- high segment. All collections are entirely developed by in-house designer team and the production is subcontracted. Commercial agency and distribution services agreements are intended partnerships. Joint venture agreement may be accepted as well.
  • Description:
    Established in 1997 with a focus on the interior decoration, the company started providing services for window shop design, interior shop design and fair stands.
    Closed ties were developed with major Portuguese ceramic company, with whom it worked for 7 years, with responsibility for product image and presentation in all its shops, events and international fairs.

    In 2003 it was decided to launch its own brand of fashion and home products after a trip to India. The culture of textiles, silks and brocades found in India is unique and was very inspiring.
    Production was subcontracted there and first products were presented at Ceranor Fair (Porto) and Maison & Object (Paris). The Customers were multi brand retail stores for fashion or home products which visited the fairs.

    The vast majority of customers has always been international. In 2006 the company started doing design work for third party companies on textiles in France and opened in 2008 in Portugal the first own shop. In 2011 the company started using agents for wholesale distribution in UK.

    Their brand has been around for 13 years, selling in more than 25 countries. It´s a well-established brand with unique characteristics regarding look, feel and attention to detail, enjoying a “loyal and addicted” client base.

    Woman fashion is nowadays the company main focus with several product lines: coats, skirts, dresses, pants, tops etc., all using natural fabrics, including knitwear. The accessories are an important complement, growing rapidly. Home decoration has huge potential to explore, given the company exclusive fabrics catalogue.

    The brand sells in its own shops, online (own site 3rd party) and in multi brand stores (wholesale). Own shops are so far only based in Portugal.

    Wholesale represents the majority of our sales and is predominately international. Major wholesale market is Europe, with a stronger presence in Italy and France.
    Additionally, they are present in the USA, South Africa and Australia and in some countries in the Middle and Far East.

    The company's collections are unveiled at Portugal Fashion catwalks in Lisbon/Porto, at international trade fairs and in private showrooms. The company attends every year trade fairs in Paris, London and New York. It also presents itself occasionally in other cities, like Tokyo, Singapore, Milan or Copenhagen.

    Beyond trade fair attendance it explores the wholesale market through agents. Currently the company has non- exclusive agents/showrooms in France, Italy, UK and USA.

    The company is looking for new opportunities to enlarge agents/ distributor geographical coverage, establish own stores in major international cities through local partnerships and develop design work for third party brands.
    Commercial agency agreement and distribution services agreement are preferred partnerships although joint venture agreement may also be accepted.

Partner Sought
  • Type of Partnership Considered:
    Distribution services agreement, Commercial agency agreement, Joint venture agreement
  • Technical Specification or Expertise Sought:

    The company wishes to establish commercial agency agreement and distribution services agreement with partners who work with retail stores serving the high end segment (A/B social class), young adults & adults, aged between 35-60 years (+).

    The partners should have experience with similar brands, showroom facilities and an established client base. Partner can also be a Department Store/ Retail chain and role is to promote the brand and expand sales while enlarging its own client base over the years, ensuring adequate customer selection, financial stability, reputation and business integrity, submitting client orders into user system and providing a quality customer service.

    The company expects from partners to understand and agree with company values and to cope with its characteristics in terms of size and culture.

    SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500

Organisation
  • Development stage:
    Already on the market
  • IPR Status:
  • Market keywords:
    Clothing, shoes and accessories (including jewellery)
    Home furnishing and housewares
  • Technology keywords:
  • NACE keywords:
    Agents involved in the sale of textiles, clothing, fur, footwear and leather goods
    Wholesale of clothing and footwear
    Retail sale of textiles in specialised stores
    Retail sale of clothing in specialised stores
    Specialised design activities
  • Advantages and Innovations:
    The company area of excellence is the product design and the quality as the basis for the company differentiation in the fashion industry.
    Over the years it has been possible to create a unique style, a brand essence based on beauty, color, detail, quality and comfort, using only high quality natural fabrics with exclusive design.
    The company collections are designed upon a theme, with a story behind each piece, usually built on culture and nature, always defending knowledge and ancient tradition.

    The company is an internationally recognized brand who enjoys a loyal and addicted client base. The company seeks additional exposure, additional brand awareness to enlarge this customer base.

    Beyond product excellence, the company defends transparency and ethical procedures regarding manufacturers sourcing only from legal, secure, and perfectly functional factories, with fairly paid garment workers.

    The company supports the slow fashion movement and is part of the so called “Fashion Revolution”.
Client
  • Type and Size of Organisation:
    Industry SME 11-49
  • Already Engaged in Trans-National Cooperation
    Ja
  • Year Established:
    1997
  • Turnover:
    <1M
  • Country of origin:
    Portugal
  • Languages spoken
    • English
    • German
    • French
    • Portuguese
    • Spanish
    • Italian
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